Onitsuka Tiger Lands in Barcelona

Onitsuka Tiger has officially arrived in Spain, unveiling its first flagship store in the heart of Barcelona. Situated on the iconic Passeig de Gràcia, the new two-story space reflects the Japanese brand’s distinctive blend of sport and fashion, heritage and innovation.

Designed by architectural firm STUDIODINICATALDI, the store captures Tokyo’s sleek modernity while honoring the grand architecture of its historic setting. The ground floor is a dynamic retail space, where Onitsuka Tiger’s signature yellow contrasts with glossy surfaces, reflective walls, and a futuristic ceiling grid. Natural light floods through, subtly nodding to the city’s elegance while creating a vibrant, immersive shopping experience.

The lower level offers something for collectors and aficionados: a dedicated gallery showcasing an archive of Onitsuka Tiger’s most iconic designs. To mark the store’s launch, the brand has also introduced an exclusive edition of the MEXICO 66TM NM from its Made in Japan Collection, available only at this location.

Beyond exclusives, the store houses a broad selection of Onitsuka Tiger’s contemporary pieces, alongside the meticulously crafted NIPPON MADE Collection, known for its superior Japanese craftsmanship. This strategic expansion signals the brand’s growing presence in Europe, as emphasized by Ryoji Shoda, Head of Onitsuka Tiger Company:

“We aspire to embody the spirit of our brand, which continually challenges itself while honoring tradition. Our goal is to contribute to the preservation of vital cultural heritage, enhance the value of art, and foster the development of the city.”

With its Barcelona debut, Onitsuka Tiger invites style-conscious men to explore a world where design meets legacy, where Tokyo’s cutting-edge energy fuses with European refinement. Expect a space where heritage sneakers and forward-thinking fashion seamlessly coexist.

Explore further at Onitsuka Tiger.