Napapijri FW25: Alpine Heritage Meets City Functionality

Napapijri has always been at its strongest when blurring the lines between performance outerwear and urban wardrobe essentials. For Fall/Winter 2025, the brand leans into that duality with “A Geography of Time”—a collection that retraces its Alpine roots while sharpening its presence on the city streets.

The journey begins in Courmayeur, the Italian ski town where Napapijri was born nearly three decades ago. That heritage is stitched into the collection’s foundation: archival silhouettes reimagined with contemporary fabrications and a design language that refuses to separate function from form. By the time the collection reaches Milan in its narrative arc, the focus shifts to refinement—tailored outerwear, technical layering pieces, and transitional weights built for movement as much as for style. The story closes on Cortina’s slopes, where high-performance skiwear is elevated with après-ski polish.

The backbone of FW25 is its material innovation. Lightweight vests and sweaters arrive with garment-dye marble effects, giving layering pieces texture without bulk. As temperatures drop, the fabrics get heavier—refined wool puffers, corduroy-panelled outerwear, and colour-blocked curly fleece that nods to classic Alpine kit while keeping things firmly contemporary.

Central to the collection is the Archive Project, now in its third season. Patches become the visual currency, stitched across expedition jackets and layering pieces as badges of memory and exploration. The Skidoo jacket, one of Napapijri’s most iconic designs, is revisited here, updated with modern proportions and expedition-inspired insignia. The Equator duffle also returns, its maritime-block colourways placing the brand’s adventurous roots front and centre.

But Napapijri has never been content with nostalgia alone. The technical detailing this season is built for men who expect gear to work as hard as it looks. Think taped seams, windproof membranes, and pass-pockets integrated into outerwear designed as much for the slopes as for a city winter. The result is clothing that feels as considered on a ski run in Cortina as it does at a London bar.

FW25 also dials into après-ski culture with subtle confidence. Outerwear engineered for the outdoors is styled against casual, easy knits and heavyweight fleeces, bringing a touch of slope-side sprezzatura to everyday dressing. A palette of inky blues, earthy browns, and cold-weather neutrals grounds the range, with bursts of maritime colour and expedition insignia breaking the monotony.

The idea is clear: Napapijri doesn’t see menswear as divided between technical and tailored, performance and style. For FW25, the brand folds those codes into one, creating a wardrobe that maps past and present without losing sight of the man wearing it—whether he’s in Courmayeur, Milan, or anywhere else on his own geography of time.

The Napapijri FW25 collection is available now online and at Napapijri stores