British tailoring brand Thom Sweeney have tapped English actor Matt Smith as the first protagonist in new campaign series ‘True Character’. The new series celebrates the life lessons of some of the brands oldest friends and clients. 

Best known for his performance as Prince Philip for two seasons in Netflix’s The Crown, Smith starred in a socially distanced and online streamed performance of Lungs with Claire Foy earlier this year while the UK was on lockdown.

Explore the story in full at Thom Sweeney.