Levi’s® x ERL collaboration

No place on Earth has contributed to the rise of skate and surf culture more than California. As such, it makes perfect sense that established brands Levi’s® and ERL (known for its playful, retro-inspired designs that blend pop art aesthetics with skate and surf culture) have collaborated on a unique new capsule.

The Levi’s® x ERL collection captures the laid-back, effortlessly cool essence of California. For bottoms, the collection features a reimagined pair of 501® jeans, one of the most enduring icons of style across the globe, which celebrates its 150th anniversary in 2023. The light wash Levi’s® x ERL 501® Split Leg Jean offers a unique take on the beloved shape of the iconic jean with slits cut up the side of the leg while the Levi’s® x ERL Stay Loose offers a frayed waistband on a breathable pair of jeans.

The Levi’s® x ERL collection was photographed on a cast of siblings and friends, recurring models for ERL bringing to life  the sun-kissed vibe of a Californian, Americana family. The collection launches worldwide on September 6, 2023, and will be available for purchase at Levi’s®.