If you are looking to get fresh cut, straight out of the salon style every day, look no further as John Frieda has just launched its first men’s haircare and styling collection.
JF Man is created by the experts behind one of the most pioneering and instantly recognisable hair brands and draws on decades of experience. The new range aims to tackle some of modern man’s most challenging hair concerns, whether that be combating the natural tendencies of hair, to products that are typically too wet or too dry.
Offering a complete collection of products to care for and style your hair, the range comes in two priorities; the Lift collection is best for thin and flat hair that needs left and support whilst Control works best on unruly hair that can be dry or thick and never plays by the rules. From shower to styling, each collection of products works in synergy to help maintain that fresh-cut style men often struggle to emulate at home.
Here’s a closer look at some of the key players in the new collection:
Thicker-looking hair starts in the shower. This invigorating shampoo brings your hair to life by removing dulling product build-up, whilst giving you the texture that’s essential for creating and curating your smartest styles. Formulated with Keratin Protein and Vitamin B5, this Energising Shampoo cleanses, nourishes and strengthens for thicker-feeling, simpler-to-style hair.
A strong-hold solution with Cucumber Extract, this Grooming Gel gets unruly hair in hand and then holds it firmly in place, for fresh-cut style that stays on its best behaviour for as long as you do.
Once you’ve crafted a thicker-looking, expertly lifted style, you need to lock it in place. This hairspray does exactly that: by blocking humidity it sustains a strong, natural, fresh-cut style all day and night.
A styling crème with Cucumber Extract, Control System Smoothing Crème gives a sleek, classic look to hard-to-wrangle hair and provides a long-lasting, natural hold.
From £7.50 and available at Boots.