Indian Summer

Words - Taj Hayer

Photography - Antonio Eugenio

All products - Shiseido

In the twenty first century, men expect more from their skin products than to just make skin look good for a few hours. We expect products that maximise the skin’s natural potential to improve itself, with breakthrough technology that builds a powerful defence to the dryness, roughness and excesses that are daily pollutants. On top of all of that, we want products that can combat the signs of ageing, excess oil (a common problem for many men) and with formulas that are non-greasy, effective and refreshing. 

We know that we aren’t asking too much, because the men’s range of skincare and grooming from Shiseido delivers all that we want and more. Their full range includes products that are designed to help your skin whilst cleansing and shaving, that provide hydration as well as anti-fatigue and anti-ageing. There are a number of key pieces that you need to really get the best out of your skincare routine. Ultimune is a power infusing concentrate, developed to be used in every context and to be worked on all skin types. On its own, Ultimune is a powerful serum. Used as a pre-treatment, it enhances the effects of other serums and moisturisers on top, and it uses botanical extracts of Reishi Mushroom and Iris Root to continuously fortify skin’s ability to defend itself. Designed to work alongside, is the Ultiimune Power Infusing Eye Concentrate which prevents the five main eye area concerns: dryness, wrinkle appearance, dark circles, puffiness and loss of resilience. 

Total Revitalizer Cream is the brand’s go to for anti-ageing. Inspired by daily workout, this cream trains skin into a toned and sag-resistant look and strengthens the skin's defense ability to protect against signs of ageing, tones and energizes skin for visually firm and more defined contours. For those that need combat against multiple sighs of ageing, the Skin Empowering Cream may be a better choice - as it can deal with all of the major signs of ageing, which include the loss of firmness, dull tone, dryness and rough skin. 

So many men find that their skin can behave in completely different ways before and after shaving. The Hydrating Lotion is perfect for skin that has just been shaved, especially if you find that your skin is problem prone or oily. It helps preserve optimal moisture levels for a feeling of comfort and protection against roughness and razor burn as well as defencing against redness and dryness.

As we say above, excess oil on skin is a common problem for men, much more so than for women. With that in mind, the Hydro Master Gel is an easy product that delivers big results - the fresh, non-sticky and fast absorbing gel provides immense hydration without any shine. 

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