H&M Atelier Winter 2025: Essentials, Reworked

The Atelier line closes out the year with a winter capsule that rewrites everyday menswear—sharper proportions, unconventional pairings and a renewed sense of ease.

H&M Atelier closes out the year with a Winter 2025 capsule that feels deliberately dialled-in: essential menswear pieces, but pushed just far enough to make you rethink what “essentials” actually look like. It’s a collection rooted in everyday wear, yet framed through the more exacting lens of H&M’s Atelier line — the place where the brand tends to test sharper ideas and a quieter kind of confidence.

“The winter capsule fuses the classic codes of occasion wear with everyday menswear icons for a confident, laid-back attitude,” says Ana Hernández, H&M Atelier Design Lead. “The unconventional styling and twist on details inject fresh energy into the H&M Atelier wardrobe.”

That “twist on details” is the through line. Tuxedo shirts turn casual simply by being worn as they shouldn’t be — untucked, cuffs exaggerated, tails elongated — sitting under shrunken fine knits and cardigans with an intentional shrug. It’s the sort of styling move that sounds niche but feels instantly wearable, especially when the rest of the silhouette leans relaxed and easy. Even the jersey tops get the treatment, arriving with built-in double sleeves for a ready-made layered look that feels more downtown studio than stuffy winter layering.

Outerwear is sharp but unfussy. Cropped leather aviators and blousons get clipped proportions, landing neatly over wide-leg jeans, tailored trousers or, for anyone leaning into the season’s sportier pivot, bootcut track pants. High–low dressing has been flirting with the mainstream for a while; here it’s embraced fully, without apology.

Fabrication is where the Atelier line quietly flexes. Washed leather that improves with wear; dense double-face merino knits; scuba-like jersey cut from Pima cotton; wool suiting that keeps things grounded. The palette is winter without being predictable: black, dark navy, white, grey and beige, lifted by a hit of orchid purple — just enough colour to break the monotony without dominating the rail. A tonal check hooded jacket brings warmth; a brushed flannel shirt mixes floral and check motifs, proving that pattern doesn’t need to shout to be effective.

The overall effect is a wardrobe built on tension — formal vs casual, sharp vs slouchy — but with a clarity that keeps everything coherent. It’s menswear that doesn’t demand commitment to any one lane, and that’s sort of the point.

H&M Atelier Winter 2025 lands on hm.com from 11 December, marking the final drop of the year.