H&M Atelier Steps Into Pre-Fall Menswear With Ease

H&M Atelier is starting the season with a statement. Its first pre-fall menswear collection arrives this August, building on the line’s debut year with a focused edit of pieces designed to make the transition from late summer to the office feel more deliberate—and more dressed.

The collection frames itself around “back to work,” but it’s not pushing stiff corporate codes. Instead, it’s suiting, shirting, and ties reimagined in relaxed, oversized silhouettes that balance polish with wearability. A dry wool grey suit is the standout—cut in a way that works as a set but also holds its own when broken into separates. Striped cotton shirting comes in slightly unexpected hues, styled with slim woven ties to remind us that traditional menswear details still have currency, just not in their usual form.

Colour and fabric are doing much of the heavy lifting. The palette runs from deep brown and camel to grey and indigo, with jolts of turquoise breaking up the neutral rhythm. There’s an emphasis on tactile fabrics—wool, corduroy, denim, even treated leather—that give familiar archetypes a sharper edge. A boxy knit cardigan and vest duo lean into layering, while corduroy trousers and rinse-wash denim signal that “workwear” and “heritage” can comfortably sit alongside suiting.

The details are small but pointed. Embroidered monogram pockets, functional cuff buttons, and lived-in treatments on a leather jacket signal a push towards craft at a more accessible level. This has been part of the Atelier approach from the start: revisiting wardrobe essentials with subtle twists in proportion, fabrication, or finish. It’s less about reinvention, more about refinement.

The collection’s campaign imagery doubles down on that idea. Shot in transitional spaces—elevators, offices, and streets—the clothes are positioned as uniforms for in-between moments. A suit looks natural when paired with sneakers, while shirting works with denim rather than sitting inside a boardroom. That balance between tradition and informality feels like the real point here: men dressing with intention, but without falling back into rigidity.

H&M has been steadily carving out its Atelier line as the elevated counterpoint to its broader offering. This drop cements it as a place where menswear codes are interrogated and reworked rather than ignored. There’s no overstatement—just smartly edited staples that slot into daily wardrobes with enough presence to stand apart.

The H&M Atelier Pre-Fall 2025 menswear collection lands exclusively at hm.com on August 21st.