Fresh for SS18 comes a cool, street smart new collection from GEYM.

GEYM, if you’ve never heard of it gets its name from the vintage anthem of 19th century explorers of “Go East Young Man”, at a time when exploration and travel were at the peak. At that time, companies worked hard to link the west to the east and maybe thats something that we should be thinking about more today.

Enough about the politics, what about the garms? The SS18 collection is inspired by the ocean and specifically how it has been interpreted through art. Waves and wind inspire prints. Remaining true to the brand, technical fabrics are often mixed together with a jacket combining water resistance and coolmax. Elsewhere kimonos, trousers and layered T-shirts make up the rest of the street savvy new offering.

Shop the collection and explore further at GEYM.