Game On: Donovan Mitchell Returns for Round Two with SKIMS Menswear

With the NBA Playoffs heating up, Donovan Mitchell isn’t just leading the Cleveland Cavaliers toward a potential title—he’s doing it in SKIMS. The six-time NBA All-Star is back as the face of the brand’s menswear campaign, fronting a new drop of essential SKIMS underwear just in time for the postseason.

Shot by Eric Johnson, the campaign is less about flash and more about fundamentals—much like Mitchell’s own game. Whether he’s gearing up for tip-off or winding down post-match, the campaign showcases the SKIMS Men’s Cotton and Stretch collections in action. These aren’t just for athletes. But it helps when one of the most explosive players in the league vouches for the fit.

“I’ve always admired SKIMS for redefining this category,” Mitchell says. “The flexibility and support in each style are crucial for me, whether I’m heading to the arena or unwinding off-court. SKIMS delivers comfort without compromising on style or fit.”

There’s a reason SKIMS has quickly become more than just a buzzword. With its Stretch line offering ultra-soft, lightweight fabric and the Cotton collection delivering a mid-weight staple with built-in recovery, the essentials are engineered to move. If it works for a 6’1” shooting guard sprinting baseline-to-baseline for 82 games a year, it’ll probably hold up for a gym session or long-haul flight.

SKIMS’ positioning in the menswear space has felt deliberate since its multi-year NBA, WNBA, and USA Basketball partnership launched last year. Their debut men’s campaign featured Oklahoma City Thunder’s Shai Gilgeous-Alexander, another style-forward All-Star. But Mitchell brings a new kind of energy—electric on court, reliable off it, and with a fanbase that spans sneakerheads and courtside regulars alike.

“Donovan Mitchell is the heart of the Cavaliers,” says SKIMS CEO and co-founder Jens Grede. “His passion and leadership mirror SKIMS' drive to deliver innovation and comfort for every body.”

As Mitchell prepares for another playoff run, SKIMS stays locked in on redefining the base layer of modern menswear—emphasising performance, form, and style. And for those wondering whether basketball players can front luxury fashion campaigns, Mitchell makes it clear: this isn't just a collaboration. It’s a full-court press.

SKIMS Mens underwear is available now at SKIMS.com.