Diesel Upfreshing

Everyone knows that denim gets better with wear and should not be washed too frequently. Diesel know this better than most, and have developed an innovative new range that helps to fight off germs. 

Explore further and shop the collection at Diesel. 

The new capsule collection takes 20 items from jeans, T-shirts and sweatshirts and adds an extra layer of anti-microbial protection with its innovative technology that acts as a droplet barrier. The technology used provides a series of treatments that function as a wearable safeguard against bacteria and germs. Bacteria, fungi and dust mites can wreak havoc on your jeans and cause many different issues like creating odours, cause allergic reactions, and can be responsible for creating stains. The process is simple: no additional manufacturing steps are needed, and the treatment is applied directly to the clothing.

Sustainability is at the heart of Diesel’s consideration with the new collection which means that your clothes could be washed less, which means using less water and energy for laundries and reducing the environmental impact of the use phase, one of the most impactful steps in the lifecycle of a garment. Plus, less washes means a longer life of your garment.