Champion “Reverse Weave” at Urban Outfitters
The latest collaboration at the always brilliant Urban Outfitters is the launch of a new collaboration with Champion for the “Reverse Weave” collection.
Pioneered by Champion in 1919, the “Reverse Weave” technique was used to produce heavy duty cotton products for warming athletes up and down. It later evolved to one of the first ever sports specific technical fabrics.
Historically used for lightweight day attire for sporting, the ‘Reverse Weave’ collection is created through a unique manufacture process, where the cotton is knitted backwards to ensure high durability during washes, and no vertical shrinkage.
The exclusive offering for men comprises of ten styles from £38 - £65 and includes T-shirts, hoodies, sweatshirts and track pants.
The casual campaign features 5 up and coming British musicians including rising south London talent, Puma Blue, who is recognized for his jazz inspired, torch songs and emerging rapper Benny Mails.
Available from 19 February in selected stores and online at Urban Outfitters.