Calvin Klein Calls It: This Summer Belongs to Baggy Jeans and Stretch Cotton

Cooper Koch—actor, Golden Globe nominee, and certified Calvin Klein muse—is front and centre in the brand’s latest campaign, a warm-weather ode to minimalist sensuality. Shot by Mert Alas, the visuals land somewhere between poolside ease and city grit, and the message is clear: this season, less is more—as long as it fits right.

The campaign sees Koch in Calvin Klein’s signature uniform: crisp denim, cotton tanks, and underwear so precisely engineered it practically disappears. Leading the lineup is the new Icon Cotton Stretch underwear, which features the label’s stitch-free Infinity Bond waistband. Translation: comfort levels maxed out without compromising Calvin Klein’s trademark sleekness. It’s the brand’s latest evolution in a category it pioneered, and just in time for summer layering.

Below the belt, the Baggy Jean makes a case for loose silhouettes as the essential update for high temperatures. Lightweight and relaxed through the leg, it's cut with just enough volume to keep proportions modern. The styling is effortless: worn with a classic white tank or open denim shirt, it's Calvin’s classic formula, refreshed.

Beyond the clothes, it’s Koch’s presence that underscores the campaign’s real energy. He embodies the kind of casual confidence Calvin Klein has always sold. No frills. No tricks. Just solid product, styled cleanly, and worn with intent.