Brioni Brings Roman Tailoring to Lake Como’s Football Elite

Italian menswear has always had a knack for merging elegance with cultural relevance, but Brioni’s latest move takes that union into new territory. The Roman tailoring house has announced an official partnership with football club Como 1907, delivering its signature sartorial precision to the pitch—well, at least to the walk from tunnel to team bus.

This is not your average merch drop. For the 2025–2026 season, the Como 1907 squad will be suited in exclusive Brioni creations that balance classic formality with understated sporting confidence. The headline piece? A double-breasted navy suit cut from Solaro fabric, the subtle iridescence of which changes with the light—an insider’s choice for men who know their cloth. It’s paired with the Maison’s Trama polo shirt in navy cotton, offering a refined, less rigid alternative to the traditional shirt-and-tie combination.

It’s a smart pairing. The double-breasted jacket, with its slightly broader lapel stance and precise shoulder work, taps into Brioni’s Roman heritage of sharp, architectural tailoring. Meanwhile, the polo—trim yet relaxed—bridges the formal and the casual, making the look adaptable from pre-match obligations to post-game dinners on the lakeshore.

The partnership isn’t purely about uniforms. Brioni has framed the collaboration as a deeper alignment of values: craftsmanship, sophistication, and a modern take on tradition. Como 1907, with its resurgent presence in international football and home base in one of Italy’s most picturesque locales, makes for an equally aspirational counterpart. There’s an overlap in audience too—men who care about both precision passing and precision tailoring.

This isn’t the first time luxury fashion has stepped onto the sports field, but it’s a rare example of a heritage house integrating so seamlessly into a club’s identity. Lake Como’s cultural cachet, already a magnet for the stylish set, pairs naturally with Brioni’s discreet yet unmistakable approach to menswear. You can imagine the team arriving for away fixtures dressed not for the flashbulbs, but for the satisfaction of knowing their clothes will look as sharp in twenty years as they do today.

The season will also bring a series of yet-to-be-revealed initiatives tying Brioni more closely to the club’s narrative. Expect activations that play to both parties’ strengths: the drama of sport meeting the theatre of tailoring. If past collaborations are any guide, we may see limited-edition pieces, behind-the-scenes content, and possibly even public access to certain elements of the partnership—though the real magic will remain in the fitting rooms, where every Brioni garment takes shape by hand.