Baudoin & Lange opens new Royal Exchange store

Luxury shoe brand Baudoin & Lange yesterday opened the doors to a new boutique, at the iconic Royal Exchange in the heart of the City of London. The location of the new store in The City is no coincidence, as co-founder Bo van Langeveld, working in London's City, saw colleagues kicking off uncomfortable shoes under their desks or commuting to work in running shoes, a problem the founders aimed to resolve. This inspired Bo to partner with Allan Baudoin, a former Apple executive turned bespoke shoemaker, and together, they founded Baudoin & Lange.

Recreating the building's original trading space spirit, the new store introduces an innovative pricing model directly linked to the daily performance of the FTSE100 stock price. When the FTSE100 decreases by 2%, clients will pay 2% less at that moment, and vice versa. This feature provides an engaging shopping experience where the purchase price aligns with the ever-changing daily fluctuations of the live stock market displayed in-store.

Explore the new store at 28 Royal Exchange, The City, London, EC3V 3LL and online.