Auberon and James

We have said it time and time again, but basics need to be good. You’ll wear your socks for more hours than your sneakers and your briefs go on before your jeans. Auberon and James is a premium British brand, where underwear, undershirts and socks are designed and produced to be top quality and style. 

Launching today, the brands ethos is to make sure you have the best and most comfortable basics on, whatever your are doing. Good fabrics are essential to making this happen. The Tencel MicroModal blended fabric is sweat wicking, absorbent and has great stretch and support. The MicroPoly blended waistband elastic is exceptionally soft, and equally strong woven into a tight weave band that is as long lasting as the body fabric. In keeping with a rakish approach to what we wear, the underwear is free of logos and instead has a luxury waistband with a signature pink stripe 

The initial drops, which are available to shop now comprise of a classic brief, the hybrid style hipster trunk, a longer length boxer trunk and perfect for winter, long johns. Undershirts are offered in a variety of sleeve lengths and neck designs. Colours are simple and gentlemanly - optic white, soft grey and pure black on all underwear and T-shirts whilst socks are slightly more adventurous with grey, brown and blue. Intelligently, socks are split between summer and winter weights. Summer weights are perfect for spring to autumn whilst winter weights have internal loops which provide extra warmth with minimal extra bulk for the winter meaning that they can be worn with your regular shoes. 

From £14 and available at Auberon and James.

Use the code THERAKISHGENT30 to buy any 3 single items at 30% off. Code valid as single use per customer and from 14 November - 28 November.