AG Jeans, based in California (home of premium denim if you didn’t know) has just unveiled its new spring campaign, the first since the brand decided to take a more directional route with their denim.

How directional can denim really be? Surely all a rakish gent wants is a great pair of well fitting jeans? Rest assured - AG Jeans have these in spades.

The new season collection focuses on art, fashion and manufacturing work set amongst an industrial backdrop. The denim retains all the qualities that a great pair of jeans should - great fit, reasonable price, premium quality and a modern, masculine aesthetic.

Explore further at AG Jeans.