Cutler and Gross Opens New Regent Street Store

Cutler and Gross has added a new London address to its retail footprint, opening a boutique at 308 Regent Street in the heart of the West End.

The 403 sq. ft space brings the independent British eyewear house’s optical and sunglasses collections to one of the capital’s busiest shopping destinations, with signature frames sitting alongside the latest collections and collaborations.

Designed by London-based retail studio GDM Creative, the interior takes its cues from the brand’s heritage without leaning too heavily on nostalgia. Warm walnut, bespoke cabinetry and furniture by British designers Matthew Hilton and Jasper Morrison – including the Thinking Man’s Chair from the original Cutler and Gross flagship – give the space a distinctly domestic feel. The intention is somewhere between a contemporary gallery and a well-considered London apartment.

Founded by opticians Graham Cutler and Tony Gross in 1969, the brand has spent more than five decades establishing an identity around individualistic eyewear, strong silhouettes and considered craftsmanship. Its frames are developed in the brand’s atelier before being handcrafted by specialist makers in Italy and Japan.

The Regent Street opening also comes as Cutler and Gross marks 55 years since the arrival of its original Knightsbridge flagship. The new residency extends that London connection, bringing the brand’s approach to eyewear and personalised service to a different corner of the city.