FEATURES | 02/10/2014 | TAJINDER HAYER
STYLISH SPECS FROM KITE
It has only been in recent years that a pair of spectacles can be considered a fashion accessory. Riding that wave of fashion meets function is new brand Kite, which wax born out of a desire to a range of glasses that were also stylish.
A trip to the opticians often found you staring at a wall of similar frame designs and choosing the most inoffensive so you could make a quick getaway out of there. Kite hope to make that experience a great deal more pleasurable, by having industry experts in their stores and bringing back that personal touch. In order to do this, they have made the in store experience a cool and unique one – more of a boutique than a eyecare centre, the space (located in Westfield Stratford City) draws you in and invites you to come and hang out. Taking the service one step further, the staff are called style advisers and in an experience akin to personal shopping, will spend time with you to help you find the frames that best suit you.
So what of the frames? Having road tested a pair of Kite designs for myself over the last couple of weeks (I have the Dean frames in Chestnut Havana just in case you wanted to know) I can vouch for how good they are. The frames, designed by Kite are Italian made, in some of the finest eyewear factories in the world. The lenses are premium German, Zeiss ones which bear all of the hallmarks of precision engineering and attention to detail that we would expect from German design. What I love most about the frames is the no nonsense approach – each pair are discrete, stylish with no logos or over the top detailing. Each frame has been through a meticulous design process, starting from a paper sketch which is transformed into a 3D model. Designs are then crafted into prototypes and can be tried and tested for the all important fit and feel. Frames are finished in Mazzuchelli premium acetate which is double finished for a glossy finish. The only branding is the super discreet diamond which appears on all of the arms.
Here is my pick of some best frames for men in the current collection:
However stylish the frames may be, of course the glasses also need to be functional and in that respect you can expect a high level optician’s service. Two of the brand’s founding team are qualified optometrists so your eye health is in the best hands. A simple eye test can also involve screening for other potential health issues, including diabetes and high blood pressure. Once tested, the style advisers will help you to pick frames for you, whether your prescription is for varifocals, distance, or reading. The aftercare is also second to none.
Shop the collection at Westfield Stratford City in London, and find out more online.