Ralph Lauren Raises the Stakes with POLO EST. 67 Eau de Parfum Extreme

Ralph Lauren Fragrances continues to build on one of its newest fragrance franchises with the launch of POLO EST. 67 Eau de Parfum Extreme. Following the debut of the Eau de Toilette in 2024 and the Eau de Parfum in 2025, this latest release pushes the collection into richer, more confident territory, refining its signature DNA rather than reinventing it.

At the centre is the fragrance's distinctive pineapple accord, now presented with greater depth and sophistication. Bright bergamot essence and lemon oil deliver a sharp opening before clary sage, geranium and a warm solar accord add aromatic structure. The base settles into leather, Virginia cedarwood and vetiver, giving the scent a masculine, polished finish that feels considered rather than overpowering.

Leading the campaign once again is New York Yankees captain Aaron Judge, whose measured confidence and disciplined approach make him a fitting face for the collection. Rather than leaning on celebrity alone, Ralph Lauren continues to position Judge as an extension of the brand's longstanding values of ambition, resilience and understated confidence.

The presentation follows suit. POLO EST. 67 Eau de Parfum Extreme arrives in a matte midnight blue bottle finished with the iconic POLO 67 logo, giving the range a darker, more elevated visual identity that reflects the fragrance inside.

The presentation follows suit. POLO EST. 67 Eau de Parfum Extreme arrives in a matte midnight blue bottle finished with the iconic POLO 67 logo, giving the range a darker, more elevated visual identity that reflects the fragrance inside.

Available now from RalphLauren.co.uk and The Fragrance Shop, POLO EST. 67 Eau de Parfum Extreme is priced at £50 for 40ml and £105 for 125ml.