Murdock London Opens Broadgate Central as It Turns 20

There’s a particular kind of polish that defines City style in 2026. Less peacocking, more precision. A sharp haircut that works with a navy suit, not against it. A beard that’s intentional, not incidental. Murdock London understands this better than most, which is why its new Broadgate Central barbershop feels less like an expansion and more like a natural move.

Opening on 22 January, the Broadgate Central location lands as the British grooming brand marks its 20th year. Founded in 2006, Murdock has built its reputation quietly but confidently: classic British barbering delivered with a modern eye and no unnecessary theatre. Think clean lines, cut-throat shaves done properly, and beards shaped to complement tailoring rather than compete with it.

Set just moments from Liverpool Street, the new space is designed for men whose wardrobes rotate between boardroom tailoring, smart knitwear and off-duty workwear. This is grooming that slots neatly into the working day — a reset before an early meeting, a sharpen-up between calls, or a final polish before heading home. The idea is efficiency without haste, calm without ceremony.

Murdock’s broader philosophy also fits neatly with the way modern menswear is shifting. Less trend-led, more considered. Every barber is Mental Health First Aid trained, reinforcing the idea that taking care of how you look is inseparable from how you feel — an attitude that mirrors the current move towards clothes that work harder and wear better.

The shop will carry the full Murdock grooming range, from its cult Beard Moisturiser to Sea Salt Spray and colognes, all British-made, vegan and packaged in recycled plastic. Products designed to sit comfortably alongside a well-cut jacket or a trusted pair of leather shoes — functional, refined, and built to last.

Add in thoughtful hospitality — a coffee, or something stronger if the day calls for it — and Broadgate Central becomes less a barbershop and more part of the City uniform.

Murdock London, Broadgate Central, LG14, 1 Broadgate, London EC2M 2QS. Appointments now live at murdocklondon.com.