SHOW REPORT | 28/12/2016 | TAJINDER HAYER
TOURNE DE TRANSMISSION
The world is increasingly becoming a less global place. The spring/ summer 2017 collection from Tourne De Transmission grew out of a conversation between the brand’s creative director Grame Gaughn and the New York based contemporary artist Chris Dorland.
Speaking of the new collection, Gaughn says “We talked about global influences. I look to eastern clothing customs, cutting and silhouettes and Chris reworks both commercial and bi-product media.” The collection that was developed takes ihn elements of almost perverse juxtaposition. Whilst not a collaboration collection as such, it as born out of working together by chopping up flossy imagery and billboard aspirations from the Nineties to 2000s. Do you remember that time? If you do, you will note that it was a visual rush, full of brightness and a sense of hedonism that came crashing down when the world was very much the same place that it always was after the turn of the century.
The collection was created by producing huge billboard sized vinyl poster prints which were then deconstructed. They were then used on the ready to wear pieces by evoking an “ejector seat” style with ripcords featuring on a number of the key looks. Helping to set the theme was old discarded billboards.
The key features of the range were the ways in which archetypes were realised in a new, almost alien way, with unexpected fabrics and detailing. Oversized rain ponchos and military parkas were produced from premium fabrics while biker jackets were stripped clean of their hardware.