SHOW REPORT | 21/09/2016 | TAJINDER HAYER
SONGZIO S/S '17
Amongst the stalwarts that we see each season (Oliver Spencer, Richard James, E Tautz, Christopher Raeburn and others) it is always refreshing to see a new designer added to the LC:M roster. New for SS17, came Songzio who impressed everyone with their colorful and considered approach to contemporary menswear.
Based in Paris and Seoul, Songzio was founded by Zio Song in 1993. Despite being new the UK, the label has an impressive worldwide record with 70 standalone stores and retailers all over the world. Each collection begins with the designer’s visualization of his ideas on canvas using oil paints, creating strokes that appear to have been scratched onto the surface. The artwork is then translated onto painted textiles with the results nothing short of wearable art. The signature aesthetic has been labeled “paint on black” and this concept permeates every collection with the goal being to meet black sophistication with youthful, printed modernity.
For spring, Song named his collection “Ocean” which was of course, also the starting point as a source of inspiration. Inspired by the sea and his own artworks, the designer created pieces of slim and sophisticated menswear in hues of ultra blue, aquamarine and cobalt for a strong and defining colour base. On top of that came beautiful layering, which appeared cool and crisp on the soft yet structured silhouettes. Colour is a focal selling point for the brand – when not one tonal shades, pieces were splattered, brushed and artfully stroked with deep shades of yellow, white, red and blue. The lasting impression was that of a beautiful painting come to life, that would not look out of place on the beaches of the French Riviera or on a Monaco billionaires yacht. The sea swept sense was further implied by dewy skin and models hair artfully swept across faces for perfectly wind tousled curls.
If one of the main purposes at LC:M is to showcase new talent and to help designers raise their platform to the UK consumer, then the addition of brands like Songzio to the LC:M circuit is a most welcome one. It certainly helped that the clothes were beautifully and we would wear the whole collection in a heartbeat.