NEWS & UPDATES | 28/09/2017 | TAJINDER HAYER
SCOTCH & SODA
A/W '17 CAMPAIGN
Set in their home turf of Amsterdam, Dutch brand Scotch & Soda have just unveiled their autumn/ winter 2017 campaign. Avoiding cliches of picturesque canal houses, the images show incredible landscapes of frozen fjords from a much lesser known Amsterdam in the Arctic.
Seeking out “Amsterdam’s around the world” the campaign perfectly captures the Dutch spirit of resourcefulness and adventure. Speaking of the launch, the brand’s creative director Marlou Van Engelen says “We want to call out our city’s free-thinking; its stubbornly curious spirit - pay tribute to it. We found 12 other Amsterdam’s around the world; an entire ‘Atlas of Amsterdams’”.
Turns out they found the right one to shoot the campaign. The collection is perfect for a winter in the rugged outdoors with its great attention to seasonal fabrics, thick layering and knits and on trend shades of burnt orange, navy and deep greens. If you really want to make an impression though, you’ll need to get your hands on the superb light pink double breasted blazer.
Explore further at Scotch & Soda