FASHION & STYLE | 06/09/ 2017 | ADIL HUSSAIN
When we think of Brazilian brands or fashion we usually shackle it to stereotypical clichéd soundtracks, beaches and palm trees amongst many other things. Today nearly all summer based concepts (labelled ‘Brand Brazil’) that are launched, cling into the ideology of bright coloured printed shirts, ubiquitous twirls of tropicalism as the be and end all of anything Brazilian.
What many of us aren’t aware of is the fact that Brazil was once at the height of a sought after combination of exquisite tailoring and fine luxury materials. With designs assimilating rich craft culture, from the Japanese attention to detail to the Neapolitan panache for unstructured silhouettes. These crafts combined with the Brazilian skill and locally sourced exceptional materials were of no match.
This is where the Reunidas emerged to adapt and make known the availability of fine Brazilian tailoring to all as a new global consumer brand. After extensive investigation into the history and craftsmanship of Brazil, founder Edward Neale has decided to nurture this brand into bringing luxury shirts to the mass market. Reviving what once was so sought after, presents this heritage in the form of the current collection comprising of the Branca and Azul shirts.
The running theme within the shirts from Reunidas is to offer a well made, improved fit with an added Brazilian flair. A curved Brazilian yoke for shoulder comfort and lowered top button. There’s also an addition of natural infused Brazilian collars and cuffs all crafted together with extra fine Latin American Peruvian cotton.
The support for the independent nature of revival with this brand and to identify with the fine craftsmanship, Reunidas has some great sponsors behind it. This includes the London Embassy of Brazil, receiving support from the Cultural, Trade and Investment Department. As well as Granado, Brazils oldest apothecary and finest pharmacy that offers a unique grooming range for men.
Explore further at Reunidas