LOOKBOOK | 24/09/2014 | TAJINDER HAYER
The menswear market is not a place where many new brands arrive each season. Thankfully, this autumn that has changed, with the arrival of new retailer OPEN menswear, a brand with the intention to deliver a no nonsense approach to modern clothing.
Design quality is at the core of this first collection. Whilst there are nods to trends (white soled boots, printed T shirts and textured sweatshirts) the range is mostly note worthy for it’s no fuss approach to creating menswear essentials – you can get your hands on a great pair of jeans or chinos, and a jacket without having to spend too much. The price point is also hugely attractive. Denim starts at only £20 and the pea coat that I have my eye on is a very reasonable £55 (and we all know that you pay at least £40 for a standard pair of jeans at any high street store). Perhaps best of all is the £5 T shirt – available in crew or V neck variations and costs less than your bus fare. Most impressive for me is the knits which feature great details and colour block combinations.
As well as opening the online store, OPEN has opened the doors to bricks and mortar stores in 4 locations around the country with a further 12 planned over the next year. Clean and simple packaging and the use of neutral colours and raw materials in the stores really help to hit that no nonsense approach home.
To find about more, head to OPEN Menswear.