NEWS | 26/01/2015 | TAJINDER HAYER
HARVEY NICHOLS x FRESH LACES
One of the best retail destinations for great menswear in the UK, Harvey Nichols, has teamed up with sneaker collectors Fresh Laces to offer customers the chance to snap up limited edition sneakers in its flagship Knightsbridge store.
For several years now, statement sneakers have become a must have in the wardrobe of the modern man. Influencers like Kanye West and Pharrell Williams, and pieces from brands like Lanvin and Tom Ford have helped them cross over from sportswear into the mainstream. The Fresh Laces Sneaker Spot is the first of its kind in the UK and hosts over a hundred exclusive Nike kicks, including Nike Air Yeezys, Patta Air Max 1s and Supreme Foamposites. These one off styles will be replenished daily, with more limited edition styles, giving sneaker fans a great chance to get their hands on rare and exclusive designs.
Harvey Nichols is the first to team up with Fresh Laces, to offer customers something unique and different. The brand was born out of a desire to create a sneaker and lifestyle platform where enthusiasts can buy, sell and network with fellow sneakerheads. Now they have developed into experts that understand the history and trends of sneakers as well as future movements.
The Fresh Laces Sneaker Spot can be found at Harvey Nichols Knightsbridge in the Menswear Lower Ground floor with prices from £150 to £4,500.